WBZ NewsRadio’s innovation on TikTok is winning over younger listeners at an unprecedented rate. We started our TikTok account two years ago and in that time Matt Shearer and handful of other reporters have grown the account to more than 125,000 followers. WBZ NewsRadio’s TikTok is an industry leader in engagements and nearly all of the overwhelming number of comments are positive.

The venerable 101-year-old WBZ NewsRadio redefines news by putting a major emphasis on telling the most interesting stories with rich, contextual sound bringing our listeners out into the world. Our success is achieved by offering a unique blend of hyper-local content along with traditional feature storytelling accented by a masterful delivery. As a result of our initiatives our 18-34 numbers have been increasing as a whole new generation discovers WBZ NewsRadio.