WBZ NewsRadio's TikTok For Your Consideration
WBZ NewsRadio’s innovation on TikTok is winning over younger listeners at an unprecedented rate. We started our TikTok account two years ago and in that time Matt Shearer and handful of other reporters have grown the account to more than 125,000 followers. WBZ NewsRadio’s TikTok is an industry leader in engagements and nearly all of the overwhelming number of comments are positive.
The venerable 101-year-old WBZ NewsRadio redefines news by putting a major emphasis on telling the most interesting stories with rich, contextual sound bringing our listeners out into the world. Our success is achieved by offering a unique blend of hyper-local content along with traditional feature storytelling accented by a masterful delivery. As a result of our initiatives our 18-34 numbers have been increasing as a whole new generation discovers WBZ NewsRadio.
2022 By The Numbers
Source: ListenFirst
15,801,740 Video Views
3,100,000 Post Likes
2,679,123 Engagements
Example Stories
@wbznewsradio Boston Road in #Billerica will never be the same. #Massachusetts #MarketBasket #MassachusettsCheck #BostonCheck #BostonTikTok #Boston #NewEngland #Lowell #MA #GroceryStore #marketbaskettiktok #bostonaccent ♬ original sound – WBZ NewsRadio
@wbznewsradio So many great places to eat in #Boston ! #Massachusetts #NewEngland #MassachusettsCheck #BostonCheck #BostonTikTok #bostonfoodies #Foodies #FoodTour #Dunkin #Coffee #Donuts #Bagels ♬ original sound – WBZ NewsRadio
@wbznewsradio DINO WARS… #Acton vs #Saugus vs #MuseumOfScience vs #Framingham vs #Pittsfield vs #Leominster …etc. Who you got??? #Massachusetts #Boston #MassachusettsCheck #BostonTikTok #MassachusettsTikTok #NewEngland #NorthShore #Metrowest #CentralMass #SouthShore #Dinosaurs ♬ original sound – WBZ NewsRadio
Audience Reactions

"Babe wake up, new WBZ radio tiktok just dropped."

"Now this is news 10/10"

"I don't live in Massachusetts but these videos are more important than my local news"
